A citation is any online mention of your business that includes
your Name, Address, and/or Phone number (NAP).

STRUCTURED CITATIONS (directory listings):
├── Google Business Profile
├── Bing Places
├── Yelp
├── Yellow Pages Pakistan
├── Foursquare
└── Industry-specific directories

UNSTRUCTURED CITATIONS (mentions without a listing):
├── Blog posts mentioning your business
├── News articles
├── Social media profiles
├── Forum posts
└── Event pages

INCONSISTENT NAP (confuses Google):

Google Business:    "Ahmed's Restaurant, Block 5 Clifton, Karachi, 75600"
Facebook:           "Ahmed Restaurant, Clifton Block 5, Karachi"
Yelp:               "Ahmeds Restaurant, Near Boat Basin, Clifton, KHI"
Yellow Pages:       "Ahmed's Restaurant & Cafe, Block-5, Clifton, Karachi 75600"
Website footer:     "Ahmed's Restaurant, Clifton, Karachi"

Google sees 5 different versions → "Is this even the same business?"
→ Lower confidence → Lower rankings

CONSISTENT NAP (Google trusts you):

Everywhere:         "Ahmed's Restaurant, Block 5, Clifton, Karachi 75600"
                    +92-21-35831234
→ Google confirms → Higher confidence → Higher rankings

BUSINESS NAME: [Exact legal/brand name — no extra keywords]
  ✅ Ahmed's Restaurant
  ❌ Ahmed's Restaurant — Best Biryani in Karachi (keyword stuffing)

ADDRESS: [Full, formatted consistently]
  ✅ Shop 12, Block 5, Clifton, Karachi 75600
  ❌ Block 5 Clifton KHI (inconsistent abbreviation)

PHONE: [One primary number in consistent format]
  ✅ +92-21-35831234
  ❌ 021-35831234 (missing country code)
  ❌ 0213-583-1234 (different formatting)

WEBSITE: [Include www or not — but be consistent]
  ✅ https://www.ahmeds.pk (everywhere)
  ❌ ahmeds.pk (some places) and www.ahmeds.pk (other places)

RESTAURANTS:
├── Foodpanda, EatMubarak, Cheetay
├── TripAdvisor, Yelp, Zomato
└── Google Maps (already covered in Tier 1)

MEDICAL/CLINICS:
├── Marham.pk, Sehat.com.pk
├── oladoc.com
└── Healthwire.pk

EDUCATION:
├── PakistanEducation.com
├── ilmkidunya.com
└── TopUniversities.com

REAL ESTATE:
├── Zameen.com, Graana.com
├── OLX.com.pk
└── Lamudi.pk

AUTOMOTIVE:
├── PakWheels.com
├── CarFirst.com
└── OLX.com.pk

AI Citation Audit Prompt:

Search for the following business across the internet and identify
all existing citations (directory listings, social profiles, mentions):

Business: [Name]
Phone: [Number]
Address: [Address]
City: [City]

For each citation found, note:
1. Source/website
2. NAP as it appears (exact text)
3. Is it consistent with the master NAP? (yes/no)
4. Any additional info (hours, categories, photos)
5. Can it be edited? (claimed vs unclaimed)

Focus on Pakistani directories and international directories
that serve Pakistan.

CITATION CLEANUP CHECKLIST:

□ Google Business Profile — NAP matches master format
□ Facebook — address, phone, name all consistent
□ Website footer — exact NAP match
□ Website contact page — exact NAP match
□ Any existing directory listings — claim and update
□ Social media profiles (Instagram, Twitter, LinkedIn) — all consistent

Common Pakistan-specific issues:
□ Multiple phone numbers listed (pick ONE primary)
□ Address in Urdu on some listings, English on others (pick one language)
□ Old address from before the business moved
□ Different business name variations (with "& Co" or without)

WEEK 1: Tier 1 (Essential — 5 citations)
- Google Business Profile (if not already set up)
- Bing Places
- Facebook Business Page
- Apple Maps
- Yelp

WEEK 2: Tier 2 (Pakistan-Specific — 5-8 citations)
- Pakistani business directories
- Industry-specific directories relevant to the business

WEEK 3: Tier 3 (International — 5-8 citations)
- Global directories
- Review platforms

WEEK 4: Tier 4 (Industry-Specific — 3-5 citations)
- Niche directories for the specific business type

TOTAL: 18-26 citations in 4 weeks
Speed: 3-5 citations per session (don't rush)

For each directory, you'll need:

REQUIRED (always have these ready):
- Business name (exact)
- Address (full, formatted)
- Phone (with country code)
- Website URL
- Business description (150-300 words)
- Categories (primary + 2-3 secondary)
- Business hours
- Email address

RECOMMENDED:
- Logo (high-res PNG, square)
- Cover photo (landscape)
- 5-10 interior/exterior photos
- Payment methods accepted
- Year established
- Owner name

Write a business description for a local citation/directory listing.

Business: [Name]
Type: [Restaurant / Clinic / Agency / etc.]
Location: [City, Area]
Services: [Main services]
Unique selling point: [What makes them different]

Requirements:
- 200-250 words
- Include location naturally (not keyword stuffed)
- Mention 3-4 key services
- Include a call to action
- Professional tone
- Do NOT repeat the business name more than twice
- Include the full address at the end

MONTHLY CHECKLIST (30 minutes):

□ Google "Business Name + City" — check top 10 results for NAP issues
□ Google the phone number — check all listings that appear
□ Check Google Business Profile for suggested edits (reject incorrect ones)
□ Verify 5 random citations are still live and accurate
□ Look for duplicate listings (same business, different entry)
□ Check for unauthorized changes (competitors sometimes edit listings)

DUPLICATE DETECTION:
Google "[Business Name]" + "[Phone Number]"
If you see the same business listed twice on one platform → duplicate

REMOVAL PROCESS:
1. Google Business: Report duplicate → "Suggest an edit" → "Remove"
2. Yelp: Contact Yelp support with both listing URLs
3. Facebook: Report the duplicate page
4. Other directories: Contact support directly

Keep the listing with more reviews/history. Remove the newer/emptier one.