E-E-A-T = Google's Quality Rater Guidelines Framework

E — EXPERIENCE
"Has the content creator actually done/used/experienced this?"
→ First-hand experience with the topic

E — EXPERTISE
"Does the creator have knowledge or skill in this area?"
→ Demonstrated knowledge through qualifications or depth

A — AUTHORITATIVENESS
"Is this creator/site recognized as a go-to source?"
→ Reputation, citations, backlinks from other authorities

T — TRUSTWORTHINESS
"Can users trust this content and this website?"
→ Accuracy, transparency, security, honesty

TRUST is the center — it's the most important component.
Without trust, experience, expertise, and authority don't matter.

                    ┌─────────┐
                    │  TRUST  │ ← Foundation
                    └────┬────┘
               ┌─────────┼─────────┐
               │         │         │
          ┌────┴───┐ ┌───┴────┐ ┌──┴──────┐
          │EXPERIENCE│ │EXPERTISE│ │AUTHORITY│
          └─────────┘ └────────┘ └─────────┘

Trust is built through a combination of the other three.
A site with great expertise but deceptive practices = low trust.
A site with real experience but factual errors = low trust.

HOW GOOGLE DETECTS EXPERIENCE:

✅ First-person accounts: "When I used this product..."
✅ Original photos (not stock): showing the actual product/place
✅ Specific details only someone with experience would know
✅ Before/after comparisons
✅ Personal data and results: "I earned PKR X using this method"
✅ Video showing the process
✅ Date/time specifics: "I visited in March 2026 and..."

❌ LACKS EXPERIENCE:
- Generic descriptions copied from product pages
- Stock photos instead of personal photos
- Vague claims without specifics
- "This product is great because..." (no personal detail)

I need to write a review/guide about [topic].

Here's my actual experience:
- When I used it: [date/period]
- What I specifically did: [details]
- Results I got: [specific numbers]
- Problems I encountered: [honest issues]
- Photos I have: [describe your photos]

Write a [blog post / review / guide] that prominently features
my first-hand experience. Include specific details that only
someone who actually used this would know. Keep it honest —
include both positives and negatives.

HOW TO DEMONSTRATE EXPERTISE:

ON THE CONTENT:
├── Depth of coverage (comprehensive, not surface-level)
├── Accurate facts and data (with sources)
├── Technical terminology used correctly
├── Nuanced analysis (not just basic overview)
└── Addresses edge cases and counterarguments

ON THE AUTHOR:
├── Author bio with credentials
├── Author page listing qualifications
├── Links to other published work
├── Professional social profiles (LinkedIn)
└── Verifiable credentials (certifications, degrees)

ON THE SITE:
├── About page with company history
├── Team page with individual bios
├── Contact information (physical address, phone)
├── Published regularly in the topic area
└── Cited by other experts/sites

[Name] is a [title/role] with [X years] experience in [field].
[He/She] holds [relevant qualification] from [institution] and
has [specific achievement — e.g., "worked with 50+ businesses
across Pakistan"]. [Name] is based in [City], Pakistan and
specializes in [specific areas].

Connect: [LinkedIn] | [Twitter] | [Email]

AUTHORITY SIGNALS GOOGLE LOOKS FOR:

BACKLINKS (other sites linking to you):
├── Links from news sites (Dawn, Express Tribune, Geo)
├── Links from .edu.pk and .gov.pk domains
├── Links from industry publications
├── Links from other experts in your field
└── Links from high-DR sites

MENTIONS (even without links):
├── Media coverage of you/your business
├── Quoted as expert in articles
├── Featured on podcasts or interviews
├── Awards and recognition
└── Speaking at conferences/events

BRAND SEARCHES:
├── People Google your brand name
├── People search "[your name] + [topic]"
├── Wikipedia page (very strong signal)
└── Knowledge panel in search results

TRUST SIGNALS:

WEBSITE TRUST:
□ HTTPS (SSL certificate) — non-negotiable
□ Clear contact page (real address, phone, email)
□ Privacy policy and terms of service
□ Physical address visible (especially for local businesses)
□ Professional design (not spammy or broken)

CONTENT TRUST:
□ Accurate facts (verifiable claims)
□ Sources cited for data and statistics
□ Transparent about AI usage where relevant
□ Clear editorial process
□ Content freshness (regularly updated)
□ Honest reviews (include negatives, not just praise)

BUSINESS TRUST:
□ Real reviews on Google/Facebook/Trustpilot
□ BBB or equivalent accreditation
□ Secure payment processing
□ Clear return/refund policies
□ Responsive customer service

EXPERIENCE SCORE (0-10):
□ Content includes first-hand experience? (+2)
□ Original photos/videos? (+2)
□ Specific details only experience provides? (+2)
□ Personal results/data shared? (+2)
□ Before/after or process documentation? (+2)

EXPERTISE SCORE (0-10):
□ Author bios with credentials? (+2)
□ Content is comprehensive and deep? (+2)
□ Technical accuracy (no factual errors)? (+2)
□ Author page with published work? (+2)
□ Relevant qualifications mentioned? (+2)

AUTHORITY SCORE (0-10):
□ Backlinks from reputable sites? (+2)
□ Mentioned/cited by others? (+2)
□ Media coverage or interviews? (+2)
□ Industry awards or recognition? (+2)
□ Brand/name is searched on Google? (+2)

TRUST SCORE (0-10):
□ HTTPS + professional design? (+2)
□ Contact page with real details? (+2)
□ Privacy policy + terms? (+2)
□ Positive reviews on third-party sites? (+2)
□ Content is accurate and sourced? (+2)

TOTAL: ___/40

30-40: Strong E-E-A-T → likely to rank well
20-30: Moderate → improvement needed
10-20: Weak → significant work required
0-10:  Poor → major overhaul needed