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Module 04 · Pricing Intelligence

Dynamic Pricing Rules for Daraz Promotions and Flash Sales

20 minfocused lesson5practical steps5completion checks3source links
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On this lesson

Course outline

Dynamic pricing is a governed decision rule, not permission to change prices constantly. A promotion is acceptable only when the final customer-facing price is accurate, the discount follows current platform and consumer rules, inventory is available, and contribution remains above your approved floor.

// concept

Build the Promotion Gate

For every proposed sale, calculate:

// prompt — copy me9 lines
net revenue
- product and inbound cost
- packaging
- seller-funded discount/voucher
- current platform/payment charges
- fulfillment or shipping contribution
- expected return/defect allowance
- campaign ad cost per fulfilled order
= contribution after promotion

Use current statements and campaign terms, not remembered percentages. Then apply hard gates: maximum units, start/end time, minimum contribution, truthful reference price, stock reserve, approval owner and rollback trigger.

AI can compare scenarios such as 10% discount, bundle, or free-shipping contribution; it cannot approve a price or know every live fee unless supplied.

// worked_example

Worked Example

A seller considers a flash sale from PKR 2,200 to PKR 1,750. Gross revenue looks healthy, but a current fee line, packaging, seller-funded voucher and return allowance push contribution below the floor. The AI initially recommends the largest discount because it optimizes volume.

The governed model rejects it. A two-unit bundle at a smaller effective discount keeps contribution positive and moves inventory with one shipment. The campaign is capped at 20 bundles, with a pause trigger if cancellation or defect signals exceed the prewritten threshold.

Before launch, have a second person reproduce the contribution calculation from the source documents. After launch, compare the actual settlement and returns to the model. Record any fee or discount line you misunderstood; updating the model is more valuable than defending the original forecast.

Preserve that reconciliation with the campaign record for the next review.

// failure_cases

Failure Cases to Diagnose

5 cases to diagnose

  • Using an inflated reference price to manufacture a discount.

  • Forgetting seller-funded vouchers or campaign fees.

  • Discounting a low-stock variant that cannot be fulfilled.

  • Optimizing gross orders instead of settled contribution.

  • Leaving a campaign rule active after the scheduled window.

// pakistan_angle

Pakistan Angle

Account for campaign congestion, courier capacity and cash timing around 11.11, Ramzan, Eid and payday periods. Never promise nationwide delivery dates merely because a promotion banner does. Keep customer communication aligned with current platform estimates and your handling capacity.

// hands_on

Hands-On Exercise

5 steps

  1. Reconstruct one promotion from current fee and cost evidence.

  2. Compare discount, bundle and no-promotion scenarios.

  3. Set unit cap, minimum contribution and rollback triggers.

  4. Review reference-price honesty.

  5. Write the post-campaign reconciliation fields.

// completion_rubric

Completion Rubric

5 checks — tick as you verify

0/5

// sources

Sources

3 official sources — check every claim yourself